Are you a maker and have wondered how to sell your handmade products online? Perhaps you sell your handmade goods locally but would like to reach out to potential customers on the internet.
From online marketplaces to social media, there are many different options out there for getting your products in front of prospective buyers. In this article, I’ll discuss three ways that you can sell your handmade products online: social media, online marketplaces, and e-commerce platforms.
Each way has its own difficulty level and advantage, but each one can be a powerful tool that provides opportunities to match your products with potential customers.
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3 Ways to Sell Handmade Products Online
In recent years, several social media companies have built e-commerce platforms directly within their platforms, which makes it much easier to sell products. It’s very convenient for someone to buy an item they love without having to leave the app.
Of course, as is the case with social media algorithms, it’s essential to consistently engage with both your actual followers and those who would be interested in following your brand/product. Simply uploading your products on social media and leaving them to chance isn’t likely to generate sales.
Click on the following links to learn more about selling on those particular platforms.
Online marketplaces typically boast millions of users who buy and sell products of all sorts. eBay has been the major player in this arena for many years. In time, sites such as Etsy and Amazon Handmade were created to offer products that are handmade by actual creators.
If you’re looking to sell your handmade crafts on the internet, an online marketplace, which provides its own infrastructure, may be a good place for you to start.
The highest degree of difficulty will likely be creating your own website with an e-commerce capability. There are many e-commerce platform options out there, from building your own WordPress site and installing WooCommerce to enable e-commerce functionality, to places like Shopify who provide complete e-commerce solutions.
The best option for you might be to start off with selling on social media and online marketplaces, then working up to an e-commerce platform.
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